No term has captured the zeitgeist of the technological revolution in the business world like, “big data”. This all-encompassing term came to define the way that thousands of businesses looked at their customers differently.
As big data is all about facts, figures, and unparalleled insight – it’s no surprise that the insurance industry was one of the first industries to latch on to big data in a major way. The use of financial data, actuarial data, claims data and risk data cover virtually every important decision an insurance company makes.